A memorable hotel experience offers more than simply a room to stay in. It creates the
impression of a place.
Arriving New York guests are searching for a sense of belonging in the city, through the
considered use of design elements that reflect the ambience of the area rather than generic
themes. Cinematic New York photography is an effective tool in delivering this sense of
place, by capturing the feel of the city and its iconic architecture in the form of a
photographic collection.
The Lupi Pictures photography collection of Central Park and the Manhattan skyline uses
light, weather and people to create a versatile portfolio of images which convey the feeling of
New York as both a distinctive and enduring location.
Establishing an Emotional Connection Through Interior Art
Interior art within a hotel environment has the ability to do more than simply provide
decoration, by setting a particular mood.
The use of a cinematic image of a golden sunset over the skyline can add warmth and
grandeur to the interior, while a picture of misty paths within Central Park will bring a sense
of calm to a room. Silhouetted figures passing through an image can add an additional layer
of intrigue, through the suggestion of a human element without overpowering the location.
These kinds of images allow the guest to connect emotionally to the local area, through its
ambience and atmosphere, capturing its romance, isolation, energy and endless reinvention.
An Alternative to Traditional New York Photography Collection
Within the New York hotel industry there is often an expectation to utilise photography which
showcases the city’s famous landmarks and locations. While this is a good starting point for
establishing the location of a hotel, there is an alternative in the use of cinematic
photography to provide a more distinctive and memorable experience.
Rather than a traditional shot of a famous hotel which is instantly recognisable but
unsurprising, a collection from Lupi Pictures would offer the chance to see the San Remo,
the Dakota or a familiar path in Central Park in a new way. Through the use of different
lighting, weather and framing the image can move beyond a documentary style and into the
realms of art, while still remaining instantly identifiable as a location within New York.
A Photography Collection Which Can be Tailored to Suit Your Hotel
While the images within this New York photography collection are designed to encapsulate
the spirit of the city, they can be used to complement a hotel environment in a variety of
ways.
Massive images of the skyline can be displayed in a restaurant or lobby, while more peaceful
scenes can be used to furnish guest rooms and suites. Smaller images can be displayed as
a themed collection, perhaps running alongside a corridor or within breakout areas such as
elevators and lounges.
The collection can be tailored to reflect the characteristics of a specific hotel and its
surrounding area, and can be themed to compliment different elements of the interior, using
the warmer tones of images captured at sunset to offset wood panelling, or pairing winter
and blue hour photography with contemporary cool rooms.
Enhancing the Perception of a Hotel’s Identity within New York
For a visitor, the art collection will act as a portal to the local area, while for a local guest it
will offer a refreshing new perspective on their hometown.
A considered collection of cinematic New York photography will enhance the reputation of a
hotel, helping to distinguish it from competitors while creating a special connection to the city
which can be appealing for both independent and luxury branded outlets. The use of
distinctive images also supports the wider branding strategy of a hotel, with the option to
utilise the photography across digital and print media, should a suitable licence be available,
uniting the interior art with exterior marketing such as social media, websites and
advertising.
This collection can be tailored to suit a variety of hotel environments, using the
characteristics of the local area and the attributes which the hotel would like to highlight to
create a unique theme. Alternatively, curated individual images can also be provided, from a
selection of dramatic skyline shots to more subtle depictions of the city’s famous landmarks.
To request a curated NYC photography collection for your luxury hotel, restaurant or
development, contact Lupi Pictures.
